Gem Shopping Network Rebrands as Gems, Ushering in a New Era of Live Luxury Jewelry Shopping

Duluth, GA — March 24 — Gem Shopping Network today announced its official rebrand to Gems, marking a significant evolution in the brand’s mission to redefine how consumers discover, experience, and purchase fine jewelry. The new name reflects a modern, multi-platform live shopping destination that delivers luxury jewelry with exceptional value—anytime, anywhere.

Gems builds on the heritage and trust of Gem Shopping Network while expanding its reach across television, digital streaming, and social commerce platforms. The rebrand positions Gems as a contemporary luxury shopping experience designed for today’s connected consumer, combining the excitement of live shopping with insider pricing typically reserved for the trade.

“Our evolution to Gems represents more than a name change—it’s a statement about where luxury jewelry shopping is headed,” said a company spokesperson. “Customers want access, transparency, and excitement, without the traditional retail markup. Gems delivers all three through live, interactive shopping on multiple platforms.”

At its core, Gems offers a curated assortment of fine jewelry, including diamonds, colored gemstones, and designer collections, sourced directly and presented live by knowledgeable hosts and industry experts. This live format allows shoppers to see the true brilliance, craftsmanship, and scale of each piece—bringing confidence and connection back into the jewelry-buying experience.

By operating across multiple platforms, Gems meets customers wherever they prefer to shop—whether watching live television, streaming online, or engaging through digital and social channels. This omnichannel approach allows Gems to offer competitive pricing while maintaining a luxury standard of quality, presentation, and service.

The rebrand also reflects Gems’ commitment to transparency and value. By reducing traditional retail overhead and leveraging live commerce, the brand delivers high-end jewelry at prices that challenge conventional luxury retailers.

Gems will continue to roll out enhanced live shopping experiences, exclusive collections, and platform expansions in the months ahead as it cements its position as a modern leader in luxury jewelry commerce.

For more information, visit gems.com and follow Gems across its live shopping platforms.