The Holiday Sparkle Index Is Here: Gems Announces the Top 12 Gemstones of the Holiday Season

From diamonds to tanzanite, new data reveals the gemstones Americans will be gifting—and wearing—this Christmas.

ATLANTA, GA — Looking for the perfect holiday gift? According to the new Most Popular Gemstones for Luxury Jewelry 2026 Report from Gems, this year’s festive favorites are a brilliant mix of timeless classics and trending colored gems. The holiday season drives 24% of all annual fine jewelry sales, making it the single most important time of year for fine jewelry gifting.

Based on national live shopping data and consumer insights from the holiday season, Gems has released the official Top 12 Gemstones for Holiday Jewelry—a list that reflects what shoppers are choosing most as meaningful gifts for loved ones.

2026 Gemstone Ranking for Holiday Jewelry

1. Diamond – The iconic choice for celebrations

2. Sapphire – Regal color and enduring elegance

3. Opal – A mesmerizing, one-of-a-kind kaleidoscope

4. Pearl – Modern chic redefined

5. Tanzanite – Rare, vivid, unforgettable

6. Ruby – Fiery passion perfect for the season

7. Emerald – A symbol of vitality and renewal

8. Tourmaline – Rainbow versatility

9. Turquoise – Sky-blue serenity

10. Amethyst – Royal purple refinement

11. Aquamarine – Calm ocean-blue clarity

12. Garnet – Warm festive richness

“This list is our version of the ‘Official Holiday Sparkle Forecast. We’re seeing shoppers lean into color, symbolism, and personal meaning. Opals and tanzanite are experiencing a major moment, while pearls have completely transformed into one of the most fashion-forward holiday gifts.”

Noteworthy Trends:

• Meaning over materialism: Consumers are choosing gemstones that tell a story.
• Color is the new classic: Sapphire, opal, tourmaline, and aquamarine continue to surge.
• Rarity resonates: Limited-origin stones like tanzanite are being gifted as “future heirlooms.”

For shoppers building gift guides or planning holiday segments, Gems’ report offers deep insight into what consumers value today: authenticity, beauty, and emotional significance.