ATLANTA, GA — Looking for the perfect holiday gift? According to the new Most Popular Gemstones for Luxury Jewelry 2026 Report from Gems, this year’s festive favorites are a brilliant mix of timeless classics and trending colored gems. The holiday season drives 24% of all annual fine jewelry sales, making it the single most important time of year for fine jewelry gifting.
Based on national live shopping data and consumer insights from the holiday season, Gems has released the official Top 12 Gemstones for Holiday Jewelry—a list that reflects what shoppers are choosing most as meaningful gifts for loved ones.
Diamond – The iconic choice for celebrations
Sapphire – Regal color and enduring elegance
Opal – A mesmerizing, one-of-a-kind kaleidoscope
Pearl – Modern chic redefined
Tanzanite – Rare, vivid, unforgettable
Ruby – Fiery passion perfect for the season
Emerald – A symbol of vitality and renewal
Tourmaline – Rainbow versatility
Turquoise – Sky-blue serenity
Amethyst – Royal purple refinement
Aquamarine – Calm ocean-blue clarity
Garnet – Warm festive richness
“This list is our version of the ‘Official Holiday Sparkle Forecast. We’re seeing shoppers lean into color, symbolism, and personal meaning. Opals and tanzanite are experiencing a major moment, while pearls have completely transformed into one of the most fashion-forward holiday gifts.”
For shoppers building gift guides or planning holiday segments, Gems’ report offers deep insight into what consumers value today: authenticity, beauty, and emotional significance.